Report uncovers the driving forces behind why people are traveling right now. While the preferences and motivations of global travelers vary nationally, generationally, and otherwise, one thing remains clear: they intend to make the most of their trips this year.
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American express top ways consumers are approaching booking their travel in 2024
Nearly three-quarters of global respondents are into sports, with 71% considering themselves either a “huge” or casual fan. And as easy as it is to watch from your living room, 37% have plans to travel for sports this year. Of those, 38% will average trips of 6 hours or more
Rome
Paris
London
Bangkok
Barcelona
Tokyo
Bali
Dubai
Maldives
Why are these fans going the extra mile in 2024? The driving forces include: watching a favorite sports team in person (35%), witnessing a big sports or cultural event (34%), and seeing a favorite athlete (20%).
Top Cities for Sports Travel Summer 2024
30% NEW YORK CITY
27% MIAMI
26% LONDON
25% LAS VEGAS
25% PARIS
american express for some respondents, the major trip they have in mind is an immersive adventure, often somewhere totally remote.
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