American express travel's 2024 trending beautiful destinations report

Report uncovers the driving forces behind why people are traveling right now. While the preferences and motivations of global travelers vary nationally, generationally, and otherwise, one thing remains clear: they intend to make the most of their trips this year.

American express top ways consumers are approaching booking their travel in 2024

Nearly three-quarters of global respondents are into sports, with 71% considering themselves either a “huge” or casual fan. And as easy as it is to watch from your living room, 37% have plans to travel for sports this year. Of those, 38% will average trips of 6 hours or more

Rome

Paris

London

Bangkok

Barcelona

Tokyo

Bali

Dubai

Maldives

Why are these fans going the extra mile in 2024? The driving forces include: watching a favorite sports team in person (35%), witnessing a big sports or cultural event (34%), and seeing a favorite athlete (20%).